diff --git a/frontend/internal/handlers/location.go b/frontend/internal/handlers/location.go
index e675274..56d98d6 100644
--- a/frontend/internal/handlers/location.go
+++ b/frontend/internal/handlers/location.go
@@ -3,11 +3,14 @@ package handlers
 import (
 	"net/http"
 
+	"github.com/jackc/pgx/v5/pgtype"
+
 	"wherewoof/frontend/internal/db"
 )
 
 // locationData is passed to the owner's location page template.
 type locationData struct {
+	UpdatedAt   pgtype.Timestamptz
 	Lat         float64
 	Lng         float64
 	FinderPhone string
@@ -44,6 +47,7 @@ func (a *App) ServeShort(w http.ResponseWriter, r *http.Request) {
 	}
 
 	data := locationData{
+		UpdatedAt:   tag.UpdatedAt,
 		Lat:         scan.Lat.Float64,
 		Lng:         scan.Lng.Float64,
 		FinderPhone: scan.ScannerPhone.String,
diff --git a/frontend/internal/handlers/tag_page.go b/frontend/internal/handlers/tag_page.go
index 380db4c..260836b 100644
--- a/frontend/internal/handlers/tag_page.go
+++ b/frontend/internal/handlers/tag_page.go
@@ -11,6 +11,7 @@ import (
 )
 
 type publicData struct {
+	UpdatedAt   pgtype.Timestamptz
 	ID          int64
 	TagCode     string
 	Status      string
@@ -47,6 +48,7 @@ func (a *App) PublicTag(w http.ResponseWriter, r *http.Request) {
 	}
 
 	pd := publicData{
+		UpdatedAt:   tag.UpdatedAt,
 		ID:          tag.ID,
 		TagCode:     tag.TagCode,
 		Status:      tag.Status,
diff --git a/frontend/templates/location.html b/frontend/templates/location.html
index 1521b20..8fe12a0 100644
--- a/frontend/templates/location.html
+++ b/frontend/templates/location.html
@@ -26,7 +26,7 @@
       <div class="mt-4 rounded-xl border border-stone-200 p-4">
         <h2 class="font-bold">About your {{if .Data.ItemType}}{{.Data.ItemType}}{{else}}item{{end}}</h2>
         <div class="mt-2 flex gap-4">
-          {{if .Data.PhotoURL}}<img src="{{.Data.PhotoURL}}" alt="Your item" class="h-28 w-28 rounded-lg object-cover">{{end}}
+          {{if .Data.PhotoURL}}<img src="{{.Data.PhotoURL}}?v={{.Data.UpdatedAt.Time.Unix}}" alt="Your item" class="h-28 w-28 rounded-lg object-cover">{{end}}
           <div class="text-sm">
             {{if .Data.Name}}<p class="font-medium">{{.Data.Name}}</p>{{end}}
             {{if .Data.Address}}<p class="text-stone-600">{{.Data.Address}}</p>{{end}}
diff --git a/frontend/templates/tag-edit-inline.html b/frontend/templates/tag-edit-inline.html
index 26bf6b7..4ffa9bd 100644
--- a/frontend/templates/tag-edit-inline.html
+++ b/frontend/templates/tag-edit-inline.html
@@ -30,7 +30,7 @@
         <textarea name="notes" rows="1" class="mt-0.5 w-full rounded border border-stone-300 px-2 py-1">{{if .Notes.Valid}}{{.Notes.String}}{{end}}</textarea>
       </div>
       <div class="col-span-2 flex items-center gap-3">
-        {{if .PhotoUrl.Valid}}<img src="{{.PhotoUrl.String}}" alt="Photo" class="h-10 w-10 rounded object-cover">{{end}}
+        {{if .PhotoUrl.Valid}}<img src="{{.PhotoUrl.String}}?v={{.UpdatedAt.Time.Unix}}" alt="Photo" class="h-10 w-10 rounded object-cover">{{end}}
         <form hx-encoding="multipart/form-data" hx-post="/account/tags/{{.ID}}/photo" hx-target="#account-panel" hx-swap="outerHTML" class="flex items-center gap-2">
           <input type="file" name="photo" accept="image/*" class="text-xs">
           <button class="rounded bg-stone-200 px-2 py-1 text-xs hover:bg-stone-300">Upload photo</button>
diff --git a/frontend/templates/tag-edit.html b/frontend/templates/tag-edit.html
index ae8daff..f5372ec 100644
--- a/frontend/templates/tag-edit.html
+++ b/frontend/templates/tag-edit.html
@@ -27,7 +27,7 @@
     <div>
       <label class="block text-sm font-medium">Photo</label>
       <div class="flex items-center gap-3">
-        <img id="photo-preview" src="{{if .Data.PhotoUrl.Valid}}{{.Data.PhotoUrl.String}}{{end}}" alt="Photo" class="h-24 w-24 rounded-lg object-cover {{if not .Data.PhotoUrl.Valid}}hidden{{end}}">
+        <img id="photo-preview" src="{{if .Data.PhotoUrl.Valid}}{{.Data.PhotoUrl.String}}?v={{.Data.UpdatedAt.Time.Unix}}{{end}}" alt="Photo" class="h-24 w-24 rounded-lg object-cover {{if not .Data.PhotoUrl.Valid}}hidden{{end}}">
         <div>
           <input type="file" name="photo" accept="image/*" class="text-sm" onchange="var f=this.files[0]; if(f){ var p=document.getElementById('photo-preview'); p.classList.remove('hidden'); var r=new FileReader(); r.onload=function(e){ p.src=e.target.result; }; r.readAsDataURL(f); }">
           <p class="mt-1 text-xs text-stone-500">Choose a photo and press Save. If you choose nothing, the current photo is kept.</p>
diff --git a/frontend/templates/tag-public.html b/frontend/templates/tag-public.html
index 3276867..ee7b6e1 100644
--- a/frontend/templates/tag-public.html
+++ b/frontend/templates/tag-public.html
@@ -37,7 +37,7 @@
       </div>
       <div class="p-6">
         {{if .Data.PhotoUrl.Valid}}
-        <img src="{{.Data.PhotoUrl.String}}" alt="Item photo" class="mb-4 h-56 w-full rounded-lg object-cover">
+        <img src="{{.Data.PhotoUrl.String}}?v={{.Data.UpdatedAt.Time.Unix}}" alt="Item photo" class="mb-4 h-56 w-full rounded-lg object-cover">
         {{end}}
         {{if .Data.Description.Valid}}
         <p class="text-stone-700">{{.Data.Description.String}}</p>