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 # WhereWoof — Return-Tag Platform
 
+> **Branding (2026-08):** "WhereWoof" → **"Where Woof"** (play on *werewolf* — dog-themed wolf). Page title: **"Where Woof !"**. Future logo concept follows the werewolf wordplay (dog/wolf). Phase 2 change includes the rename task (headings, title, templates).
+
 WhereWoof is a **return-item tag platform** (PetHub / ReturnMe style). Physical tags are pre-coded with a unique QR code and NFC chip, each pointing to its own URL. A finder scans the tag on a lost item (dog, baggage, skis…) and immediately sees how to return it.
 
 > **This is NOT a location/GPS tracker.** The tag has no electronics beyond the printed code and NFC. The system carries the *return details*, and — only when a finder permits — sends the *finder's* location to the owner so they can collect their item.