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Point 7 of the page-wording review. The pages no longer show their data structure as headings, and they no longer explain their own conventions. - Level 1 is one screen: claim, status badge, three figures, the technology row, and one sentence carrying one link. Measured in headless Chrome at 1440x900: 1404-1845 px tall before, exactly 900 px (no scroll) after, on all six area pages. - DocPage: no kicker line, no visible level label, no "Evidence for this page" heading or instruction note, no "Drill-downs" list, no "Status <word> - sentence" footer. The artefact table starts at level 2, under the heading "Artefacts"; the history timeline is level 2 only. - Landing page: "Start here" link text gone, "How to read this site" panel gone, the footer's status-label explainer gone. - Content, presentation only, no claim softened: the leading H1 that duplicated the page title removed from all 41 documents; level 1 bodies reduced to the constraint as ordinary prose plus the way in; "**Status: ...**" prefixes removed from the artefact stubs; "## Drill-downs" and "## Period and confidence" removed from the level 2 pages, with the cross-area links moved into the prose. - The six level 1 claims are now sentences with a subject, and use commas instead of middots. Same facts, no new ones. Not in this commit: the 35 level 2 and 3 claims still use the compact CV style. That is a voice decision for Sam, not a wording tidy-up. make validate: 41 documents, 0 violations. go test ./...: pass. (cherry picked from commit 03009f80fc7815ad7719412e125df9297a6e653f)
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id, area, level, title, claim, confidence, period, tech, metrics, artefacts, public, last_verified, tags
| id | area | level | title | claim | confidence | period | tech | metrics | artefacts | public | last_verified | tags | |||||||||||||||||||||||||||||||||||||||||
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| history-engagements | history | 2 | Fifteen years of delivery for agencies and their clients | Twenty-two agencies and twenty-three brands · national campaigns · bank and broadcaster platforms · betting front-ends · and a habit of being called in to rescue work someone else could not finish. | historic | 1999–2014 |
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true | 2026-10-26 |
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Capability statement. Range under deadline. The work in this period ran from car classifieds and online betting to a bank's pitch piece, a broadcaster's on-demand banners and a publisher's education platform — usually with a date attached that could not move.
The eras, briefly
1999–2002 — the start. Web design and development for a high-volume car marketplace, then freelance work building sites, applications, interfaces and database back ends for small agencies.
2002–2005 — London, full time. Online gaming: lead front-end developer on a synchronous multi-game platform handling a thousand simultaneous clients, integrating against Java back ends and XML sockets. Then the emerging interactive advertising industry, where a creative front end with a technical spine was scarce.
2006–2009 — the agency run. The bulk of the client wall: bank pitch work delivered in weeks, broadcaster promotions, a global oil company's re-brand site, premium drinks campaigns, a news organisation's media presentation layer, a publisher's education platform, and a global computer-aided design vendor's localised site. Several of these were rescues — brought in on a short deadline to rewrite work another team could not land.
2009–2012 — product and campaign. A standalone encrypted presentation builder with its own media library and remote update path. A national beer campaign with video submissions, cross-brand promotion, in-store mechanics and authorisation over SOAP. Interactive launches with 3D content in the browser.
2012–2014 — small products for small business. Online book building, a reactive design system, and art applications for a motion-sensing controller, transitioned toward mobile.
2014–2020 — the workshop years. The site builder and the signage product (see Products), which is where the work moved from delivering campaigns for other people's brands to owning software and supporting customers.
Languages across the eras
The point of the exhibit set is that the tooling changed repeatedly and the delivery discipline did not: ActionScript 3 with class-based architecture, hand-written JavaScript engines, PHP media pipelines, TypeScript with typed service layers and a relational schema, embedded C++ for firmware, and now declarative infrastructure as its own kind of code.
Evidence
| Claim | Evidence | Artefact |
|---|---|---|
| Twenty-two agencies and twenty-three brands | The client wall, carried from the résumé and the recovered site content | Client wall |
| Work across six technology eras | Six exhibits from OO ActionScript to a hand-written Nix package | Code exhibits |
| Rescue work under immovable deadlines | Multiple engagements recorded as rewrites of stalled projects | Client wall |
| Sponsorship of the later product era | 2014–2020 product work described in the résumé | Products |
Trade-offs and limits
- Historic work is labelled historic. Nothing in this section is presented as current capability; where a technique is still used today, the page links to where it is used.
- One engagement has no screenshot. The national archive work was an internal tool. It is described and not illustrated, because there is nothing legitimately publishable to show.
- No client has been named beyond a brand. Brands are named because they were public campaigns. Individuals, internal contacts and unpublished commercial detail are excluded.
- The exhibits are excerpts. Around forty lines each, chosen to show judgement — structure, error handling, an exit plan — not to demonstrate volume.
This work is finished, and it is presented in the past tense throughout.