---
id: products-overview
area: products
level: 1
title: "Products"
claim: "Identified an overpriced market and shipped a cheaper substitute on commodity hardware — twelve adoptions over time and three businesses still running it."
confidence: running
period: "2014–"
tech: [PHP, JavaScript, three.js, FFmpeg, ImageMagick, HDMI-CEC, Raspberry Pi, ESP32]
metrics: [{label: "businesses currently running the product", value: 3}, {label: "adoptions over time", value: 12}, {label: "product lines", value: 3}]
artefacts: [{type: doc, label: "Commercial signage on commodity hardware", url: "content/products/l3/products-signage.md"}, {type: doc, label: "The site builder behind it", url: "content/products/l3/products-websitebuilder.md"}, {type: doc, label: "Where-Woof — deployed and pre-market", url: "content/products/l3/products-where-woof.md"}]
public: true
last_verified: 2026-10-26
tags: [products, signage, business, where-woof]
---

# Products

**Claim.** A digital signage product built as deliberate disruption to thousand-dollar wall systems — three businesses still run it — plus the site builder that produced the marketing sites and a lost-property tag system that is deployed but not yet sold.

**Status.** Running. The counts are the corrected ones: three businesses active now, twelve adoptions over time, and Where-Woof deployed without a market launch.

**Why it is on an engineering CV.** Selling, deploying and still supporting software for other businesses is a different discipline from writing it. Two of the three products carry honest caveats that are stated rather than hidden: the signage platform is being rebuilt, and Where-Woof has not gone to market.

**Start here.** [The commercial story](products-business.md) covers what each product is, what state it is in, and what it cost to run.