site: cut the template's own labels out of the pages
Point 7 of the page-wording review. The pages no longer show their data structure as headings, and they no longer explain their own conventions. - Level 1 is one screen: claim, status badge, three figures, the technology row, and one sentence carrying one link. Measured in headless Chrome at 1440x900: 1404-1845 px tall before, exactly 900 px (no scroll) after, on all six area pages. - DocPage: no kicker line, no visible level label, no "Evidence for this page" heading or instruction note, no "Drill-downs" list, no "Status <word> - sentence" footer. The artefact table starts at level 2, under the heading "Artefacts"; the history timeline is level 2 only. - Landing page: "Start here" link text gone, "How to read this site" panel gone, the footer's status-label explainer gone. - Content, presentation only, no claim softened: the leading H1 that duplicated the page title removed from all 41 documents; level 1 bodies reduced to the constraint as ordinary prose plus the way in; "**Status: ...**" prefixes removed from the artefact stubs; "## Drill-downs" and "## Period and confidence" removed from the level 2 pages, with the cross-area links moved into the prose. - The six level 1 claims are now sentences with a subject, and use commas instead of middots. Same facts, no new ones. Not in this commit: the 35 level 2 and 3 claims still use the compact CV style. That is a voice decision for Sam, not a wording tidy-up. make validate: 41 documents, 0 violations. go test ./...: pass. (cherry picked from commit 03009f80fc7815ad7719412e125df9297a6e653f)
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@@ -3,7 +3,7 @@ id: products-overview
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area: products
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level: 1
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title: "Products"
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claim: "Identified an overpriced market and shipped a cheaper substitute on commodity hardware — twelve adoptions over time and three businesses still running it."
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claim: "Sam identified an overpriced market and shipped a cheaper substitute on commodity hardware: twelve adoptions over time and three businesses still running it."
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confidence: running
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period: "2014–"
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tech: [PHP, JavaScript, three.js, FFmpeg, ImageMagick, HDMI-CEC, Raspberry Pi, ESP32]
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@@ -13,13 +13,4 @@ public: true
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last_verified: 2026-10-26
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tags: [products, signage, business, where-woof]
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---
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# Products
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**Claim.** A digital signage product built as deliberate disruption to thousand-dollar wall systems — three businesses still run it — plus the site builder that produced the marketing sites and a lost-property tag system that is deployed but not yet sold.
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**Status.** Running. The counts are the corrected ones: three businesses active now, twelve adoptions over time, and Where-Woof deployed without a market launch.
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**Why it is on an engineering CV.** Selling, deploying and still supporting software for other businesses is a different discipline from writing it. Two of the three products carry honest caveats that are stated rather than hidden: the signage platform is being rebuilt, and Where-Woof has not gone to market.
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**Start here.** [The commercial story](products-business.md) covers what each product is, what state it is in, and what it cost to run.
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Building, selling, deploying and still supporting software for other businesses is a different discipline from writing it, and the caveats on these three products are stated rather than hidden. The commercial story is on the [products page](products-business.md).
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