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site: cut the template's own labels out of the pages

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Point 7 of the page-wording review. The pages no longer show their data
structure as headings, and they no longer explain their own conventions.

- Level 1 is one screen: claim, status badge, three figures, the technology
  row, and one sentence carrying one link. Measured in headless Chrome at
  1440x900: 1404-1845 px tall before, exactly 900 px (no scroll) after, on
  all six area pages.
- DocPage: no kicker line, no visible level label, no "Evidence for this
  page" heading or instruction note, no "Drill-downs" list, no
  "Status <word> - sentence" footer. The artefact table starts at level 2,
  under the heading "Artefacts"; the history timeline is level 2 only.
- Landing page: "Start here" link text gone, "How to read this site" panel
  gone, the footer's status-label explainer gone.
- Content, presentation only, no claim softened: the leading H1 that
  duplicated the page title removed from all 41 documents; level 1 bodies
  reduced to the constraint as ordinary prose plus the way in;
  "**Status: ...**" prefixes removed from the artefact stubs; "## Drill-downs"
  and "## Period and confidence" removed from the level 2 pages, with the
  cross-area links moved into the prose.
- The six level 1 claims are now sentences with a subject, and use commas
  instead of middots. Same facts, no new ones.

Not in this commit: the 35 level 2 and 3 claims still use the compact CV
style. That is a voice decision for Sam, not a wording tidy-up.

make validate: 41 documents, 0 violations. go test ./...: pass.

(cherry picked from commit 03009f80fc7815ad7719412e125df9297a6e653f)
This commit is contained in:
Documenter
2026-10-28 15:48:09 +11:00
committed by Sam Rolfe
parent f39f560c7f
commit 286aa12bb0
46 changed files with 86 additions and 365 deletions
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13
content/products/products-business.md
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@@ -14,8 +14,6 @@ last_verified: 2026-10-26
tags: [products, business, signage, where-woof, positioning]
---
# Software sold and operated — with the status stated
**Capability statement.** Building software for a client and building software as a product are different jobs. This page is the second one: a market that was overpriced, a substitute built on hardware that costs a fraction of the incumbent systems, customers who adopted it, and the operational cost of keeping it running.
## The commercial story
@@ -55,13 +53,6 @@ The third product is different in kind: Where-Woof is a QR and RFID tag system f
- **One product is pre-revenue by design.** Where-Woof is deployed before it is sold. Describing it as commercial would be a lie that a careful reader would find in a minute.
- **Support is the hidden cost.** Customers running the product for years is the strongest evidence of value and the strongest argument for keeping the surface small.
## Drill-downs
Signage infrastructure is also platform work: [screens as a managed fleet](../platform/l3/platform-signage.md).
- [Commercial signage on commodity hardware](l3/products-signage.md) — level 3
- [The site builder behind it](l3/products-websitebuilder.md) — level 3
- [Where-Woof — deployed and pre-market](l3/products-where-woof.md) — level 3
- [Signage infrastructure — screens as a managed fleet](../platform/l3/platform-signage.md) — level 3
## Period and confidence
`period: 2014–`, anchored on the first freelance product work in the résumé. Confidence is `running`: the products exist and customers still use one of them. Individual products carry their own status, and the two caveats — a rebuild in progress and a launch not yet made — are in the table above rather than in a footnote.
Each product carries its own status, and the two caveats — a rebuild in progress and a launch not yet made — are in the table above rather than in a footnote.