site: cut the template's own labels out of the pages
Point 7 of the page-wording review. The pages no longer show their data structure as headings, and they no longer explain their own conventions. - Level 1 is one screen: claim, status badge, three figures, the technology row, and one sentence carrying one link. Measured in headless Chrome at 1440x900: 1404-1845 px tall before, exactly 900 px (no scroll) after, on all six area pages. - DocPage: no kicker line, no visible level label, no "Evidence for this page" heading or instruction note, no "Drill-downs" list, no "Status <word> - sentence" footer. The artefact table starts at level 2, under the heading "Artefacts"; the history timeline is level 2 only. - Landing page: "Start here" link text gone, "How to read this site" panel gone, the footer's status-label explainer gone. - Content, presentation only, no claim softened: the leading H1 that duplicated the page title removed from all 41 documents; level 1 bodies reduced to the constraint as ordinary prose plus the way in; "**Status: ...**" prefixes removed from the artefact stubs; "## Drill-downs" and "## Period and confidence" removed from the level 2 pages, with the cross-area links moved into the prose. - The six level 1 claims are now sentences with a subject, and use commas instead of middots. Same facts, no new ones. Not in this commit: the 35 level 2 and 3 claims still use the compact CV style. That is a voice decision for Sam, not a wording tidy-up. make validate: 41 documents, 0 violations. go test ./...: pass. (cherry picked from commit 03009f80fc7815ad7719412e125df9297a6e653f)
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@@ -14,8 +14,6 @@ last_verified: 2026-10-26
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tags: [history, agencies, brands, exhibits]
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---
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# Fifteen years of delivery for agencies and their clients
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**Capability statement.** Range under deadline. The work in this period ran from car classifieds and online betting to a bank's pitch piece, a broadcaster's on-demand banners and a publisher's education platform — usually with a date attached that could not move.
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## The eras, briefly
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@@ -52,12 +50,4 @@ The point of the exhibit set is that the tooling changed repeatedly and the deli
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- **No client has been named beyond a brand.** Brands are named because they were public campaigns. Individuals, internal contacts and unpublished commercial detail are excluded.
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- **The exhibits are excerpts.** Around forty lines each, chosen to show judgement — structure, error handling, an exit plan — not to demonstrate volume.
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## Drill-downs
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- [The client wall](l3/history-client-wall.md) — level 3
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- [Six code exhibits across five eras](l3/history-code-exhibits.md) — level 3
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- [Products — the commercial era that followed](../products/products-business.md) — level 2
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## Period and confidence
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`period: 1999–2014`. Confidence is `historic`: this is work that is finished, and it is presented in the past tense throughout.
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This work is finished, and it is presented in the past tense throughout.
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