site: cut the template's own labels out of the pages
Point 7 of the page-wording review. The pages no longer show their data structure as headings, and they no longer explain their own conventions. - Level 1 is one screen: claim, status badge, three figures, the technology row, and one sentence carrying one link. Measured in headless Chrome at 1440x900: 1404-1845 px tall before, exactly 900 px (no scroll) after, on all six area pages. - DocPage: no kicker line, no visible level label, no "Evidence for this page" heading or instruction note, no "Drill-downs" list, no "Status <word> - sentence" footer. The artefact table starts at level 2, under the heading "Artefacts"; the history timeline is level 2 only. - Landing page: "Start here" link text gone, "How to read this site" panel gone, the footer's status-label explainer gone. - Content, presentation only, no claim softened: the leading H1 that duplicated the page title removed from all 41 documents; level 1 bodies reduced to the constraint as ordinary prose plus the way in; "**Status: ...**" prefixes removed from the artefact stubs; "## Drill-downs" and "## Period and confidence" removed from the level 2 pages, with the cross-area links moved into the prose. - The six level 1 claims are now sentences with a subject, and use commas instead of middots. Same facts, no new ones. Not in this commit: the 35 level 2 and 3 claims still use the compact CV style. That is a voice decision for Sam, not a wording tidy-up. make validate: 41 documents, 0 violations. go test ./...: pass. (cherry picked from commit 03009f80fc7815ad7719412e125df9297a6e653f)
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Documenter
@@ -14,8 +14,6 @@ last_verified: 2026-10-26
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tags: [history, agencies, brands, exhibits]
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---
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# Fifteen years of delivery for agencies and their clients
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**Capability statement.** Range under deadline. The work in this period ran from car classifieds and online betting to a bank's pitch piece, a broadcaster's on-demand banners and a publisher's education platform — usually with a date attached that could not move.
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## The eras, briefly
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@@ -52,12 +50,4 @@ The point of the exhibit set is that the tooling changed repeatedly and the deli
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- **No client has been named beyond a brand.** Brands are named because they were public campaigns. Individuals, internal contacts and unpublished commercial detail are excluded.
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- **The exhibits are excerpts.** Around forty lines each, chosen to show judgement — structure, error handling, an exit plan — not to demonstrate volume.
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## Drill-downs
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- [The client wall](l3/history-client-wall.md) — level 3
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- [Six code exhibits across five eras](l3/history-code-exhibits.md) — level 3
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- [Products — the commercial era that followed](../products/products-business.md) — level 2
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## Period and confidence
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`period: 1999–2014`. Confidence is `historic`: this is work that is finished, and it is presented in the past tense throughout.
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This work is finished, and it is presented in the past tense throughout.
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@@ -3,7 +3,7 @@ id: history-overview
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area: history
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level: 1
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title: "History"
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claim: "Delivered interactive work for twenty-two agencies and twenty-three brands between 1999 and 2014 — the commercial apprenticeship that produced the range."
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claim: "Sam delivered interactive work for twenty-two agencies and twenty-three brands between 1999 and 2014 — the commercial apprenticeship that produced the range."
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confidence: historic
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period: "1999–2014"
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tech: [ActionScript, PHP, JavaScript, MySQL, XML, React, Python, Go, HTMX]
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@@ -13,13 +13,4 @@ public: true
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last_verified: 2026-10-26
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tags: [history, agencies, brands, career]
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---
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# History
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**Claim.** Fifteen years of agency and product work — national campaigns, bank and broadcaster platforms, betting front-ends, and a lot of rescue missions — for twenty-two agencies and twenty-three brands.
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**Status.** Historic. This is the 1999–2014 era, presented as what it was: the commercial apprenticeship that produced the range.
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**What it is not.** It is not a Flash page. The languages changed six times across this period — ActionScript, PHP, JavaScript, React, Python, and now Go with HTMX — and the exhibits are chosen to show that rather than to show a decade.
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**Start here.** [The engagement record](history-engagements.md) explains the eras, the work and what each exhibit demonstrates.
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The languages changed six times across the period — ActionScript, PHP, JavaScript, React, Python, and now Go with HTMX — and the exhibits are chosen to show that rather than to show a decade. The era-by-era record is on the [engagement record](history-engagements.md).
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@@ -14,9 +14,7 @@ last_verified: 2026-10-26
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tags: [history, clients, artefact]
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---
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# Artefact — The client wall
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**Status: stub for the visual treatment.** The names are final; the layout, logo set and typography land in Phase 7 (the logo set is explicitly a Phase 7 decision).
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The names are final; the layout, logo set and typography land in Phase 7 (the logo set is explicitly a Phase 7 decision).
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## The agencies
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@@ -14,9 +14,7 @@ last_verified: 2026-10-26
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tags: [history, code, exhibits, artefact]
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---
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# Artefact — Six code exhibits across five eras
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**Status: stub.** The excerpts are selected from source that exists on disk; each one lands in Phase 7 with two sentences on why it is good code.
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The excerpts are selected from source that exists on disk; each one lands in Phase 7 with two sentences on why it is good code.
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## The six
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