Phase 1: content source of truth — 40 documents across six areas
Satisfies the Phase 1 Definition of Done: - content/ validates cleanly against the frozen schema. `make validate` reports OK: 40 document(s) validated, 0 violations. - Six areas exist, each with an L1 entry: ai-overview, platform-overview, edge-overview, products-overview, history-overview, about-overview. - All six areas have an L2 entry: ai-systems, platform-estate, edge-fleet, products-business, history-engagements, about-narrative. - 28 L3 artefact stubs under content/<area>/l3/. Every artefacts[].url in every document resolves to one of them; the validator proves there are no dangling references (and a deliberately broken copy exits 1). - Every metric value traces to a source line in the evidence notes or the approved metric set in reference/content-map.md (per-metric citations are recorded in the AUD-131 completion comment). - Every document carries confidence and last_verified=2026-10-26; the validator rejects a missing or non-canonical value. - docs/content-redaction.md records the redaction pass: identifiers, third party personal data, credentials and infrastructure detail excluded, with reasons, plus the two numbers that are reported rather than smoothed. Honesty positions held: 3 businesses active (12 adoptions over time), Where-Woof deployed and pre-market, failures kept in (edge-failures), no promotion of in-progress work to delivered. No site code, no templates, no CSS, no rendering (Phase 2).
This commit is contained in:
Documenter
35
content/products/l3/products-signage.md
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content/products/l3/products-signage.md
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---
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id: products-signage
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area: products
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level: 3
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title: "Artefact — Commercial signage on commodity hardware"
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claim: "A digital signage platform built as market disruption — any HDMI screen · a small player · fleet control of power · rotation · layout and playback · sold to twelve businesses over time."
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confidence: delivered
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period: "2014–"
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tech: [Raspberry Pi, ESP32, HDMI-CEC, JavaScript, three.js, FFmpeg, Python]
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metrics: [{label: "businesses currently running the product", value: 3}, {label: "adoptions over time", value: 12}]
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artefacts: []
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public: true
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last_verified: 2026-10-26
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tags: [products, signage, artefact]
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---
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# Artefact — Commercial signage on commodity hardware
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**Status: delivered, with a rebuild in progress.** The product shipped and customers still run it. The rebuild on the current stack is not finished and is labelled as unfinished everywhere it is mentioned.
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## What the artefact is
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The product in use: a player on commodity hardware — a small Raspberry Pi or a microcontroller class device — driving any HDMI screen, with fleet control from the platform: switch screens on and off, rotate, mirror, lay out multiple screens, coordinate boards, and synchronise playback across a site. Content is built by the customer from complex animation down to a simple image rotation, and the system adapts to the board it finds rather than demanding a specification.
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## What it proves
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The commercial read: a market was overpriced, the substitute was built on commodity hardware, and it was sold and operated for years. Twelve adoptions over time, three businesses still running. That is a product, not a project.
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## Limits stated on the page
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Twelve is cumulative adoption and three is the current count — the distinction is kept because inflating it would be the easiest lie on this site. The rebuild is in progress. No revenue figures or customer names beyond type of business are published.
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## When it is delivered
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Phase 7 for screenshots and a demonstration recording, captured from the running product. The one-liners for reference customers are approved for the salon and the financial services business only.
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content/products/l3/products-websitebuilder.md
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content/products/l3/products-websitebuilder.md
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---
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id: products-websitebuilder
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area: products
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level: 3
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title: "Artefact — The site builder behind the signage"
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claim: "A templated site builder and CMS with media editors — drawing · image · video · text animation · 3D import — that also produced the marketing sites and the social output."
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confidence: delivered
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period: "2014–"
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tech: [PHP, JavaScript, three.js, FFmpeg, ImageMagick, MySQL]
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metrics: [{label: "media editors in the product", value: "drawing · image · video · text animation · transitions · 3D import"}]
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artefacts: []
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public: true
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last_verified: 2026-10-26
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tags: [products, cms, media, artefact]
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---
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# Artefact — The site builder behind the signage
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**Status: delivered, retained.** Retired as a general-purpose product; kept as the content engine for the signage.
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## What the artefact is
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The templated builder: pick a template, build the site, publish it — with editors for drawing, images, video and text animation, video effects and transitions, 3D object import and text extrusion, plus document and office-format handling. Image animation is composed in JavaScript and HTML and rendered on Raspberry Pi hardware through Python. Around the site itself sat the commercial scaffolding a small business actually needs: shop, invoicing, room and event management, presentations, document management, client records and bulk email and SMS.
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## What it proves
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Two things at once — depth in media pipelines (FFmpeg, ImageMagick, PDF and office formats, three.js) and the discipline of shipping a general product that strangers could operate without help.
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## Limits stated on the page
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The surface was too large for one person to support indefinitely. The plan recorded here is to strip it back to signage plus the content engine and stop selling the rest, which is a decision about focus rather than a claim of failure.
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## When it is delivered
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Phase 7 for a screen recording of the editors. Source: résumé (2014–2020 freelance) and evidence notes section 3.
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content/products/l3/products-where-woof.md
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content/products/l3/products-where-woof.md
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---
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id: products-where-woof
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area: products
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level: 3
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title: "Artefact — Where-Woof · deployed and pre-market"
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claim: "A QR and RFID tag system for lost property that is deployed and in use — and has not gone to market."
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confidence: running
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period: "2020–"
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tech: [QR, RFID, PHP, JavaScript]
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metrics: [{label: "market launch", value: 0}]
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artefacts: []
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public: true
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last_verified: 2026-10-26
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tags: [products, where-woof, artefact]
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---
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# Artefact — Where-Woof · deployed and pre-market
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**Status: running, pre-market.** This is the exact wording the site uses, deliberately: deployed is true, commercial is not.
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## What the artefact is
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A tag system for lost property. A tag carries a QR code and an RFID identity; whoever finds the item resolves the tag and the owner is contacted. The system is running and being deployed now.
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## What it proves
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That a product can be taken into the field before it is monetised, and that the honest label for that state exists. The distinction matters on a CV because the alternative — calling a pre-launch product commercial — is the kind of claim a technical interviewer unpicks in one question.
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## Limits stated on the page
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No customers, no revenue and no launch date are claimed. The metric recorded here is a zero on purpose.
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## When it is delivered
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The tag and resolve-flow photographs land in Phase 7 if Sam chooses to publish them. Product name and description are approved; commercial framing is not.
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content/products/products-business.md
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content/products/products-business.md
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---
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id: products-business
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area: products
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level: 2
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title: "Software sold and operated — with the status stated"
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claim: "Three product lines from one workshop — signage on commodity hardware · the site builder that produced the marketing · and a lost-property tag system — with three businesses still running the signage today."
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confidence: running
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period: "2014–"
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tech: [PHP, JavaScript, three.js, FFmpeg, ImageMagick, HDMI-CEC, Raspberry Pi, ESP32, QR, RFID]
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metrics: [{label: "businesses currently running the product", value: 3}, {label: "adoptions over time", value: 12}, {label: "product lines", value: 3}]
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artefacts: [{type: doc, label: "Commercial signage on commodity hardware", url: "content/products/l3/products-signage.md"}, {type: doc, label: "The site builder behind it", url: "content/products/l3/products-websitebuilder.md"}, {type: doc, label: "Where-Woof — deployed and pre-market", url: "content/products/l3/products-where-woof.md"}, {type: doc, label: "Signage infrastructure — screens as a managed fleet", url: "content/platform/l3/platform-signage.md"}]
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public: true
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last_verified: 2026-10-26
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tags: [products, business, signage, where-woof, positioning]
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---
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# Software sold and operated — with the status stated
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**Capability statement.** Building software for a client and building software as a product are different jobs. This page is the second one: a market that was overpriced, a substitute built on hardware that costs a fraction of the incumbent systems, customers who adopted it, and the operational cost of keeping it running.
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## The commercial story
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The digital signage market sells walls: thousands of dollars of hardware with fans, cooling and glass, locked to monopoly software. The product was built as a deliberate inversion of that — a system that runs on a small Raspberry Pi or a microcontroller, drives any HDMI screen including an ordinary monitor, and adapts to the board rather than requiring the board to adapt to it.
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It manages screens as a fleet: power on and off, rotation, mirroring, multi-screen layout, coordinated boards, and synchronised playback across screens in one site or across sites. Users build complex animations or simple image rotations, and the system presents whatever suits the display it finds.
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Demonstrations were rolled out in a hair salon and a financial services business. Around twelve businesses adopted it over time and three still run it today. That number is deliberately specific: twelve is cumulative adoption, three is current, and the difference is the honest measure of a product that was sold but not scaled.
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The same workshop produced the CMS behind the marketing — a templated site builder with editors for drawing, image, video and text animation, video effects and transitions, 3D object import and text extrusion — built on JavaScript and three.js with FFmpeg, ImageMagick and PHP tools for documents, and rendering image animation on Raspberry Pi hardware.
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The third product is different in kind: Where-Woof is a QR and RFID tag system for lost property. It is deployed and being deployed now. It has **not** gone to market, and this page will not call it commercial until it has.
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## Evidence
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| Claim | Evidence | Artefact |
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|---|---|---|
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| Signage replaced thousand-dollar wall systems with commodity hardware | Any HDMI screen · Raspberry Pi or ESP32 class player · fleet control | [Signage product](l3/products-signage.md) |
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| Twelve adoptions over time, three businesses running now | Adoption history and current customers | [Signage product](l3/products-signage.md) |
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| A templated builder produced the marketing sites | Editors for drawing · video · image and animation; FFmpeg and ImageMagick pipeline | [WebsiteBuilder](l3/products-websitebuilder.md) |
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| Where-Woof is deployed and pre-market | Device and tag system in use; no market launch | [Where-Woof](l3/products-where-woof.md) |
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| Screens are managed as a fleet | HDMI-CEC control of power · rotation · layout | [Signage infrastructure](../platform/l3/platform-signage.md) |
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## Product status — stated plainly
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| Product | What it is | Status | Next |
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|---|---|---|---|
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| Display screen media (Audas Media) | Digital signage on commodity hardware with multi-screen fleet control | Delivered · three businesses running · being rebuilt with AI | Strip back to signage only and rebuild on the current stack |
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| WebsiteBuilder | Templated site builder and CMS with media editors and social output | Delivered · retained | Retired as a general product; kept as the content engine |
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| Where-Woof | QR and RFID tags for lost property | Deployed · pre-market | Take to market — not done yet |
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## Trade-offs and limits
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- **Scope discipline came late.** The builder carried a shop, invoicing, room management, calendars, presentations, documents, bulk messaging and client management. Product surface grew faster than a one-person support model could carry, which is why the plan now is to keep the signage and the content engine and retire the rest.
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- **The rebuild is unfinished.** "Rebuilding with AI" is a statement of work in progress, not a launch. It is labelled as such on every page that mentions it.
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- **One product is pre-revenue by design.** Where-Woof is deployed before it is sold. Describing it as commercial would be a lie that a careful reader would find in a minute.
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- **Support is the hidden cost.** Customers running the product for years is the strongest evidence of value and the strongest argument for keeping the surface small.
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## Drill-downs
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- [Commercial signage on commodity hardware](l3/products-signage.md) — level 3
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- [The site builder behind it](l3/products-websitebuilder.md) — level 3
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- [Where-Woof — deployed and pre-market](l3/products-where-woof.md) — level 3
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- [Signage infrastructure — screens as a managed fleet](../platform/l3/platform-signage.md) — level 3
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## Period and confidence
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`period: 2014–`, anchored on the first freelance product work in the résumé. Confidence is `running`: the products exist and customers still use one of them. Individual products carry their own status, and the two caveats — a rebuild in progress and a launch not yet made — are in the table above rather than in a footnote.
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content/products/products-overview.md
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content/products/products-overview.md
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---
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id: products-overview
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area: products
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level: 1
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title: "Products"
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claim: "Identified an overpriced market and shipped a cheaper substitute on commodity hardware — twelve adoptions over time and three businesses still running it."
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confidence: running
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period: "2014–"
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tech: [PHP, JavaScript, three.js, FFmpeg, ImageMagick, HDMI-CEC, Raspberry Pi, ESP32]
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metrics: [{label: "businesses currently running the product", value: 3}, {label: "adoptions over time", value: 12}, {label: "product lines", value: 3}]
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artefacts: [{type: doc, label: "Commercial signage on commodity hardware", url: "content/products/l3/products-signage.md"}, {type: doc, label: "The site builder behind it", url: "content/products/l3/products-websitebuilder.md"}, {type: doc, label: "Where-Woof — deployed and pre-market", url: "content/products/l3/products-where-woof.md"}]
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public: true
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last_verified: 2026-10-26
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tags: [products, signage, business, where-woof]
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---
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# Products
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**Claim.** A digital signage product built as deliberate disruption to thousand-dollar wall systems — three businesses still run it — plus the site builder that produced the marketing sites and a lost-property tag system that is deployed but not yet sold.
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**Status.** Running. The counts are the corrected ones: three businesses active now, twelve adoptions over time, and Where-Woof deployed without a market launch.
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**Why it is on an engineering CV.** Selling, deploying and still supporting software for other businesses is a different discipline from writing it. Two of the three products carry honest caveats that are stated rather than hidden: the signage platform is being rebuilt, and Where-Woof has not gone to market.
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**Start here.** [The commercial story](products-business.md) covers what each product is, what state it is in, and what it cost to run.
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