Phase 1: content source of truth — 40 documents across six areas
Satisfies the Phase 1 Definition of Done: - content/ validates cleanly against the frozen schema. `make validate` reports OK: 40 document(s) validated, 0 violations. - Six areas exist, each with an L1 entry: ai-overview, platform-overview, edge-overview, products-overview, history-overview, about-overview. - All six areas have an L2 entry: ai-systems, platform-estate, edge-fleet, products-business, history-engagements, about-narrative. - 28 L3 artefact stubs under content/<area>/l3/. Every artefacts[].url in every document resolves to one of them; the validator proves there are no dangling references (and a deliberately broken copy exits 1). - Every metric value traces to a source line in the evidence notes or the approved metric set in reference/content-map.md (per-metric citations are recorded in the AUD-131 completion comment). - Every document carries confidence and last_verified=2026-10-26; the validator rejects a missing or non-canonical value. - docs/content-redaction.md records the redaction pass: identifiers, third party personal data, credentials and infrastructure detail excluded, with reasons, plus the two numbers that are reported rather than smoothed. Honesty positions held: 3 businesses active (12 adoptions over time), Where-Woof deployed and pre-market, failures kept in (edge-failures), no promotion of in-progress work to delivered. No site code, no templates, no CSS, no rendering (Phase 2).
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content/history/history-engagements.md
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content/history/history-engagements.md
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---
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id: history-engagements
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area: history
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level: 2
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title: "Fifteen years of delivery for agencies and their clients"
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claim: "Twenty-two agencies and twenty-three brands · national campaigns · bank and broadcaster platforms · betting front-ends · and a habit of being called in to rescue work someone else could not finish."
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confidence: historic
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period: "1999–2014"
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tech: [ActionScript, PHP, JavaScript, MySQL, XML, SOAP, React, Python]
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metrics: [{label: "agencies on the client wall", value: 22}, {label: "brands delivered for", value: 23}, {label: "code exhibits kept", value: 6}]
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artefacts: [{type: doc, label: "The client wall", url: "content/history/l3/history-client-wall.md"}, {type: doc, label: "Six code exhibits across five eras", url: "content/history/l3/history-code-exhibits.md"}]
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public: true
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last_verified: 2026-10-26
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tags: [history, agencies, brands, exhibits]
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---
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# Fifteen years of delivery for agencies and their clients
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**Capability statement.** Range under deadline. The work in this period ran from car classifieds and online betting to a bank's pitch piece, a broadcaster's on-demand banners and a publisher's education platform — usually with a date attached that could not move.
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## The eras, briefly
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**1999–2002 — the start.** Web design and development for a high-volume car marketplace, then freelance work building sites, applications, interfaces and database back ends for small agencies.
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**2002–2005 — London, full time.** Online gaming: lead front-end developer on a synchronous multi-game platform handling a thousand simultaneous clients, integrating against Java back ends and XML sockets. Then the emerging interactive advertising industry, where a creative front end with a technical spine was scarce.
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**2006–2009 — the agency run.** The bulk of the client wall: bank pitch work delivered in weeks, broadcaster promotions, a global oil company's re-brand site, premium drinks campaigns, a news organisation's media presentation layer, a publisher's education platform, and a global computer-aided design vendor's localised site. Several of these were rescues — brought in on a short deadline to rewrite work another team could not land.
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**2009–2012 — product and campaign.** A standalone encrypted presentation builder with its own media library and remote update path. A national beer campaign with video submissions, cross-brand promotion, in-store mechanics and authorisation over SOAP. Interactive launches with 3D content in the browser.
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**2012–2014 — small products for small business.** Online book building, a reactive design system, and art applications for a motion-sensing controller, transitioned toward mobile.
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**2014–2020 — the workshop years.** The site builder and the signage product (see [Products](../products/products-business.md)), which is where the work moved from delivering campaigns for other people's brands to owning software and supporting customers.
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## Languages across the eras
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The point of the exhibit set is that the tooling changed repeatedly and the delivery discipline did not: ActionScript 3 with class-based architecture, hand-written JavaScript engines, PHP media pipelines, TypeScript with typed service layers and a relational schema, embedded C++ for firmware, and now declarative infrastructure as its own kind of code.
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## Evidence
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| Claim | Evidence | Artefact |
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|---|---|---|
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| Twenty-two agencies and twenty-three brands | The client wall, carried from the résumé and the recovered site content | [Client wall](l3/history-client-wall.md) |
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| Work across six technology eras | Six exhibits from OO ActionScript to a hand-written Nix package | [Code exhibits](l3/history-code-exhibits.md) |
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| Rescue work under immovable deadlines | Multiple engagements recorded as rewrites of stalled projects | [Client wall](l3/history-client-wall.md) |
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| Sponsorship of the later product era | 2014–2020 product work described in the résumé | [Products](../products/products-business.md) |
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## Trade-offs and limits
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- **Historic work is labelled historic.** Nothing in this section is presented as current capability; where a technique is still used today, the page links to where it is used.
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- **One engagement has no screenshot.** The national archive work was an internal tool. It is described and not illustrated, because there is nothing legitimately publishable to show.
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- **No client has been named beyond a brand.** Brands are named because they were public campaigns. Individuals, internal contacts and unpublished commercial detail are excluded.
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- **The exhibits are excerpts.** Around forty lines each, chosen to show judgement — structure, error handling, an exit plan — not to demonstrate volume.
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## Drill-downs
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- [The client wall](l3/history-client-wall.md) — level 3
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- [Six code exhibits across five eras](l3/history-code-exhibits.md) — level 3
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- [Products — the commercial era that followed](../products/products-business.md) — level 2
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## Period and confidence
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`period: 1999–2014`. Confidence is `historic`: this is work that is finished, and it is presented in the past tense throughout.
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content/history/history-overview.md
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content/history/history-overview.md
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---
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id: history-overview
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area: history
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level: 1
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title: "History"
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claim: "Delivered interactive work for twenty-two agencies and twenty-three brands between 1999 and 2014 — the commercial apprenticeship that produced the range."
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confidence: historic
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period: "1999–2014"
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tech: [ActionScript, PHP, JavaScript, MySQL, XML, React, Python, Go, HTMX]
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metrics: [{label: "agencies on the client wall", value: 22}, {label: "brands delivered for", value: 23}, {label: "code exhibits kept", value: 6}]
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artefacts: [{type: doc, label: "The client wall", url: "content/history/l3/history-client-wall.md"}, {type: doc, label: "Six code exhibits across five eras", url: "content/history/l3/history-code-exhibits.md"}]
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public: true
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last_verified: 2026-10-26
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tags: [history, agencies, brands, career]
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---
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# History
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**Claim.** Fifteen years of agency and product work — national campaigns, bank and broadcaster platforms, betting front-ends, and a lot of rescue missions — for twenty-two agencies and twenty-three brands.
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**Status.** Historic. This is the 1999–2014 era, presented as what it was: the commercial apprenticeship that produced the range.
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**What it is not.** It is not a Flash page. The languages changed six times across this period — ActionScript, PHP, JavaScript, React, Python, and now Go with HTMX — and the exhibits are chosen to show that rather than to show a decade.
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**Start here.** [The engagement record](history-engagements.md) explains the eras, the work and what each exhibit demonstrates.
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content/history/l3/history-client-wall.md
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content/history/l3/history-client-wall.md
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---
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id: history-client-wall
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area: history
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level: 3
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title: "Artefact — The client wall"
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claim: "Twenty-two agencies and twenty-three brands — the delivery record carried from the résumé rather than reconstructed from memory."
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confidence: historic
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period: "1999–2014"
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tech: [ActionScript, PHP, JavaScript, MySQL, XML]
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metrics: [{label: "agencies on the client wall", value: 22}, {label: "brands on the client wall", value: 23}]
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artefacts: []
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public: true
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last_verified: 2026-10-26
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tags: [history, clients, artefact]
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---
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# Artefact — The client wall
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**Status: stub for the visual treatment.** The names are final; the layout, logo set and typography land in Phase 7 (the logo set is explicitly a Phase 7 decision).
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## The agencies
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Clemenger · Agency Republic · Brand Union · Jackpot Joy · Bryce Ford · RMG Connect · Sporting Index · Adventis Digital · Trinity Street · Inferno · SAS Design · Ogilvy · Wunderman · Illumina · Barkers · Mook · Pearsons · Penguin · Draft London · Behan Consulting · MCM Entertainment · Carsales
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## The brands
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Carlton Draught · Diageo · KPMG · McDonald's · Accenture · BBC National Archive · Bank of America · War of the Worlds · Madonna (Hard Candy) · PlayStation · HSBC · DHL · Reuters · Volvic · AutoCAD · Channel 4 · Pearsons · Shell · Stella Artois · Baileys Irish Cream · Parkgate Homes · Carlton Dry · Cottees Cordial
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## Corrections carried into this list
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- **Diageo**, not the "Diajio" spelling that appeared in the recovered site content.
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- **Baileys Irish Cream**, stated in full and spelled correctly.
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- The **BBC National Archive** engagement was an internal tool. It is described, and it is not illustrated with a screenshot, because no legitimately publishable image exists.
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## Count discrepancy — recorded, not smoothed over
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The summary material said twenty-three agencies. The recovered, verified list holds **twenty-two** names, and the count published above is the count of the list. If a name is missing, the number moves to twenty-three and this note is deleted; until then the smaller, checkable number is the one on the page.
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## When it is delivered
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Phase 7 for the visual treatment. Names and one-line descriptions are approved as recovered and corrected.
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content/history/l3/history-code-exhibits.md
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---
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id: history-code-exhibits
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area: history
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level: 3
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title: "Artefact — Six code exhibits across five eras"
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claim: "Six short excerpts spanning object-oriented ActionScript · a hand-written JavaScript animation engine · a PHP media pipeline · typed TypeScript · embedded C++ · and declarative Nix."
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confidence: historic
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period: "2006–2026"
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tech: [ActionScript, JavaScript, PHP, TypeScript, C++, Nix]
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metrics: [{label: "code exhibits", value: 6}, {label: "technology eras spanned", value: 5}]
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artefacts: []
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public: true
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last_verified: 2026-10-26
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tags: [history, code, exhibits, artefact]
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---
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# Artefact — Six code exhibits across five eras
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**Status: stub.** The excerpts are selected from source that exists on disk; each one lands in Phase 7 with two sentences on why it is good code.
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## The six
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| # | Era | Source | What the excerpt shows |
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| 1 | Object-oriented ActionScript | the brief-case builder and the national beer campaign | class design, imports, encapsulation |
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| 2 | Hand-written JavaScript engine | the text-effects engine from the site builder (about 2 200 lines) | easing and a timeline core |
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| 3 | PHP media pipeline | the media encoder from the site builder (about 3 400 lines) | one encode operation and the FFmpeg piping around it |
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| 4 | TypeScript | the vehicle-tracking application's schema and typed service layer | types, interfaces, a router |
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| 5 | Embedded C++ | the Wi-Fi manager interface and implementation | interface versus implementation in firmware |
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| 6 | Declarative infrastructure | the 25-line Nix package definition | pinned version, verified hash, written exit condition |
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Total is roughly 225 lines across twenty years, which is the point: each excerpt is chosen to show judgement rather than volume.
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## What it proves
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That the stack changed six times and the discipline did not. Exhibit 6 is the least common of the six and the most current — a short, correct, self-documenting derivation with an exit plan is a stronger infrastructure signal than a long configuration file.
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## When it is delivered
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Phase 7. Source paths are recorded in the planning notes; nothing is published from a path that has not been read at capture time.
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